creative direction
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TeleSign Mobile

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TeleSign Mobile

TeleSign Mobile

Designing a brand and identity for a mobile carrier company. 

Brand values

Brand values

Main differentiator and brand values.

Messaging

Messaging

Develop the business voice as tagline, short story (elevator pitch) and full company description. 

design presentation

design presentation

First design concept with a closer-in approach using arrows. 

design presentation

design presentation

Second idea adds additional colors and is bolder, simpler. 

design presentation

design presentation

This design was the concept selected by the client for implementation.