TeleSign protects the world's largest companies against fraud, by using the most widely deployed technology, a user’s phone. TeleSign launched Mobile Identity and has been ranked #15 on the Deloitte Technology Fast 500.
The TeleSign brand strategy emphasizes the need to protect customers from fraud by defining what TeleSign does and why they are so unique in the marketplace.
An ad series was create to promote Mobile Identity to targeted users.
The entire website was redesigned to reflect the new brand identity and messaging including a new iconography set.