creative direction
BlueairHome.jpeg

Blueair

Clean air intelligence

Clean air intelligence

Blueair

Blueair

Design a brand with an earth-friendly ethos. Expand it into the North American market.

Message Architecture

Message Architecture

Focus the messaging and create differentiation. 

Redesign the website for results

Redesign the website for results

Within 9 months of the redesign, Blueair doubled sales. 

Product app

Product app

Design and develop an app featuring products for retail displays and trade shows.

Social Media + Blog

Social Media + Blog

Ramped up content development with relevant topics to create more customer engagement. 

Ad campaign

Ad campaign

Programmatic ads focused on the smart monitor product feature by using easily relatable images. 

Ad campaign

Ad campaign

Social media ads and grassroots campaign with customer photos. 

Print ads

Print ads

Design ad series emphasizing product colors and design style. 

Chicago retail store

Chicago retail store

Design and implement retail store displays for Chicago store. 

New York Retail Display

New York Retail Display

Create clean air portal concept for retail display.

Educational signage

Educational signage

Retail display signs that educate the consumer, providing specifications and effectiveness of each air purifier.